Track key metrics. Stay ahead of the competition. Be the first to know about mobile trends and market changes. ASO academy new. Reviews academy new. Log in Contact sales Sign up. Log in Sign up. Ilia Kukharev Updated: Nov What the conversion rate is One of the ways to measure your ASO strategy effectiveness is to analyze the conversion rate. Average conversion rate by category To analyze your app conversion rate, go to the iTunes Analytics page in your iTunes Connect developer account, or to the Traffic Sources page in Google Play.
There are two questions left: What can I do to make it better? And should I change or improve anything? Discuss this article in our social communities:. Aso AppStore iOS. Read other posts from our blog:. How to Deal with App Reviews to Increase Conversion Rate Today we're sharing the case of how to set up the workflow to increase conversion rate and get highe Ilia Kukharev Apr Anatoly Sharifulin Sep 03, How to optimize on reviews management Working with customers feedback is fairly considered as an important part of product development str Evgeny Kruglov Oct The average amount of value or cash generated per user via in-app purchases, ad impressions or clicks, subscriptions, paid downloads, or other forms of monetization.
Multiplied by the size of the user base or the number of active users, this figure gives a good rough idea of the value of the app as a whole. Combined with the average revenue per user, it can be a great way to determine the total prospective revenue or value of an app. This mobile app KPI is about the amount of time it takes a user who has downloaded and installed the app to make a purchase, whether that is an in-app purchase, an e-commerce purchase, or buying a premium or otherwise upgraded version of the app.
This is a relatively simple and necessary number to track if your app involves any kind of exchange of funds, whether they are in-app purchases, upgrades to a premium version, subscriptions or an e-commerce play. The cost of acquiring a new customer, e.
You can determine this number by dividing the total gross revenue during a given period by the sales and marketing costs incurred during the same period. The lifetime value of a customer based on the net profit they generate over time.
In this case, it depends on their spending — in and on the app — in proportion to the cost required for their acquisition. A user pool with a high average CLV is a tremendous asset for a mobile app. Annual profit contribution per Customer X Average number of years that they remain a customer minus the initial cost of customer acquisition.
The actual or effective cost of acquiring new customers, including organic discovery methods, paid advertising, and time spent or other expenses incurred during the marketing process. Calculate it by comparing the number of new customers to the total number of impressions generated by marketing campaigns while factoring in the cost of those campaigns. The actual cost per 1, impressions or actions, including organic and paid marketing efforts along with the cost of time spent or other expenses incurred.
This can be calculated by factoring in the number of impressions or views generated by marketing efforts divided by the number of customers gained. It includes PPC advertising, display ads, social media ads e. The return on investment for any marketing tactics or techniques is calculated by dividing the number of gains in customers or revenue generated by how much you spent on marketing — including time or any expenses incurred.
Cost per install measures your customer acquisition costs for customers that installed your app after seeing an advertisement. It tracks paid installs rather than organic ones. Accordingly, using these mobile app KPIs and others to track, measure and improve on it might be the most important activity you can engage in as a mobile app developer or marketer. The amount of time it takes an app to load from the initial tap to being ready to use.
It also applies to in-app screens and how long it takes the user to transition from one screen or activity to another. The lower the load time, the faster the app, and the more desirable of a user experience it provides. You almost always want your load times to be as low as possible.
Another relatively simple KPI to define and track is which devices your audience uses to access your app. Depending on your target clientele, it is essential to know if they usually use tablets versus smartphones, Android versus iOS or other specific devices. The devices used to access your app are only part of the equation. You should also know which carriers your user base tends to prefer, in particular if you are targeting a particular geographic region.
This is overwhelmingly a question of Android versus iOS for both users and developers — although your app should work well on both. If there is a high crash or uninstall rate for either OS or if your user base prefers Apple or Android, that is something to consider. Try to get to the bottom of why it is happening and solve any problems that these preferences may indicate. This KPI is almost always related to the devices that your customers use to access your app.
It is something to consider when making updates and future versions. Correlate it with app performance metrics like uninstalls or crashes. We have collected data and statistics on iOS and Android app downloads. Read on below to find out more. By signing up you agree to our privacy policy. You can opt out anytime.
App Download and Usage Statistics Mansoor Iqbal Updated: November 10, Tweet Another very important app metric to understand the usefulness of your app is your Retention Rate.
Not all of your users will use your app very actively but they might still turn up to you in actual time of need. And this is what defines your Retention Rate — the number of users who revisit your app after installing at least once, within a given time-frame. Many marketers prefer focusing more on retention than acquisition if the latter numbers are respectable of course as your retention efforts do not cost you any money unlike the sales and marketing costs attached with your acquisition efforts.
A case in point could be when you push an app update and want to see how your users received it. Say, a month back, you pushed an app update with some usability changes and new features. Now, you want to check how many users appreciated the changes you made and stuck with you after the end of the month. But, you also need to remove the new users, that you acquired during this month from the equation, as you want to check the retention rates for the users who had this app when you rolled out the new changes.
The inference you can derive from this is that the majority of your users did not appreciate the changes you made and as a result, uninstalled your app. Stickiness Ratio is one of the most important mobile app metrics as it tells you how much value your users derive from your app, usually calculated over months.
The calculation takes into account both DAUs and MAUs and a higher percentage is an indicator that more people find your app useful and actually return to engage with it. Stickiness or content that can make the 'Thumb' to stop scrolling, is one of the most important metrics that marketers need to consider, given the short attention span of app users.
It is a combination of retention and engagement on the app, which are interdependent on each other. These eventually create an emotional connection with the users, making them believe that the app is not expendable.
The stickier an app, the profitable it could be. Stickiness can also be sometimes referred to as the number of sessions times a user opens the app a user generates on the app since the more sessions a user generates, the highly engaged they are. Especially for entertainment apps like Spotify and Netflix, this is a very important metric.
Average Session Length refers to the amount of time each of your users spend on your app, on an average. It is not a universal app metric and its applicability depends on the industry you operate in. The reason why this is worth tracking is that it gives you an idea of how valuable, do your users, find your in-app content.
This data can be found on Google Analytics. A rising Churn Rate is bad for you, in any imaginable sense, devoid of the industry you operate in. There can be many reasons ranging from decreased usability, absence of new content, switching to a rival or even too many app crashes.
Know which of your campaigns are contributing most towards uninstalls. And go deep into analysing your uninstalls by channel, location and even landing pages among a whole host of other options. There are, of course, ways for tackling Churn rates and the sooner you start employing them the better.
Because this will give you an idea of your least converting screens that need fixing. This means that there are some issues with the two screens, which you can do a usability test to find out, and then go on to fix it to improve your mobile conversion rate. A marketing automation software can tell you about the total number of drop-offs from every screen. Popularized by Google , Goal completion is used to track anything to everything, signifying that your users are not only interacting with your platform but are also deriving actual value from it.
Conversion rate or goal completion is a very important metric to look out for in the post-install phase.
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